When was the last time you were in North Rhine-Westphalia? (Locals not included, of course) …precisely, why should you? The 16th issue of the Heimatdesign magazine wants to answer this question, and offers a Guide to the West to make NRW more visible on the touristic scene without being gimmicky. A collection of some 200 locations, confided to the magazine by 21 creative workers.
This special issue is not just intended to be different content-wise: it was developed through a unique collaboration between five graphic design agencies from Dortmund, during which each of them was able to contribute their personal concepts into the issue’s realisation. Neu Designbüro interpreted Cologne, KoeperHerfurth the Ruhr Area, JAC-Gestaltung Düsseldorf, florida creative lab Bielefeld, Münster, Krefeld and Wuppertal and Brückner & Brückner the editorial section and the cover concept. Only the colour and photographic concept were fixed, as well as the column.
The special issue is not only on the shelves in North Rhine-Westphalia as usual, but, matching the subject, is made available at selected locations all over Germany, England, France, and Belgium, the Netherlands as well as Denmark and Austria. It can also be ordered for free at NRW Tourismus. Since it makes sense to have these kinds of tips in a handy pocket format, the articles, including their locations, can be found at the Guide to the West website.
Heimatdesign No. 16 is an issue with five different approaches on design, a successful experiment, a collection of tips — sometimes more, sometimes less secret, a subjective guide, a visually diverse and exciting magazine which excellently mirrors the multifaceted nature of NRW. Simply put, a Heimatdesign Guide to the West.
Northrhine Westfalia trough the eyes of its creative workforce.
21 creatives showing their 200 favorite places.