Forum Deutsche Sprache
Branding
Editorial Design
Art Direction
Corporate Language
Claim
Design: Sarah Ciccarese, Klara Kron, Fiona Oehler, Anastasiia Petrosian
Corporate Language & Claim: Sebastian Frank
The Forum Deutsche Sprache is a participatory museum, science center and meeting place dedicated to the diversity and impact of language. This open dialogue space invites visitors to explore, question, and share language experiences — from everyday communication to science. Developed in close collaboration with Atelier Brückner and HENN, the project brings together spatial, architectural and visual perspectives into one cohesive experience.
The challenge was to create an identity that addresses a wide and diverse audience while reflecting the institution’s multiple roles. Our response is a flexible and fluid design system that adapts to different contexts, formats and levels of complexity — from children to academic discourse.
Logo
Discover and
experience language.
Discover and
experience language.
At the core lies the idea of language as a living, evolving system shaped by exchange.
With the Forum Deutsche Sprache, Mannheim is gaining a new, dynamic meeting place. As an innovative science center and museum, it makes the complexity and continuous evolution of language an interactive experience for everyone.
With the Forum Deutsche Sprache, Mannheim is gaining a new, dynamic meeting place. As an innovative science center and museum, it makes the complexity and continuous evolution of language an interactive experience for everyone.
The concept is translated into a custom alphabet composed of multiple typographic voices. The resulting supergraphic becomes a visual expression of linguistic diversity: letters interact, overlap and form new connections — mirroring how languages influence one another.
A gradient color system reinforces this idea of transition and dialogue, creating a dynamic visual language that remains open, inclusive and in constant motion. The overall appearance is approachable and participatory, reflecting the social fabric of its urban context while fostering curiosity and engagement.
The concept is translated into a custom alphabet composed of multiple typographic voices. The resulting supergraphic becomes a visual expression of linguistic diversity: letters interact, overlap and form new connections — mirroring how languages influence one another.
A gradient color system reinforces this idea of transition and dialogue, creating a dynamic visual language that remains open, inclusive and in constant motion. The overall appearance is approachable and participatory, reflecting the social fabric of its urban context while fostering curiosity and engagement.
A gift for the groundbreaking
