Geschützt: YallaYalla!

Description

Yalla Yalla! Andamio! On y va! Vamos! Yalla Yalla! is a Mannheim-based architecture studio that specializes in activation processes and usage scenarios, placemaking and participation formats. We already know the studio through our collaboration for the festival “Haltestelle Fortschritt”.

The design process was about clarifying the character of Yalla Yalla!: in addition to the spatial aspects, social and societal aspects always flow into the work. Two striking primary colors paired with a multifaceted canon of forms provide a corporate design that appears very self-confident and diverse. The basis is a grid based on the typographic rhythm of the word Yalla, which works with different patterns and structures. The applications result from different sections of the grid. This allows the complexity of the graphic to be controlled at will. Sometimes quite calm and set, sometimes completely freaked out.