1 yallayalla titelbild

YallaYalla!

Corporate Design
Branding
Web Design
Art Direction

Description

Yalla Yalla! Andamio! On y va! Vamos! Yalla Yalla! is a Mannheim-based architecture studio that specializes in activation processes and usage scenarios, placemaking and participation formats. We already know the studio through our collaboration for the festival “Haltestelle Fortschritt”.

The design process was about clarifying the character of Yalla Yalla!: in addition to the spatial aspects, social and societal aspects always flow into the work. Two striking primary colors paired with a multifaceted canon of forms provide a corporate design that appears very self-confident and diverse.

2 yallayalla
 raster

The basis is a grid based on the typographic rhythm of the word Yalla, which works with different patterns and structures. The applications result from different sections of the grid. This allows the complexity of the graphic to be controlled at will. Sometimes quite calm and set, sometimes completely freaked out.

240222 yallayalla poster mockup
13 yallayalla

Stationary

240222 yallayalla briefpapier mockup

Letterhead

240208 yallayalla tape mockup 1

Tape

240222 yallayalla projektbroschuere mockup

Brochure

240208 yallayalla button mockup 1

Buttons

231020 yallayalla visitenkarten mockup2

Business Cards

240222 yallayalla briefpapier mockup7
 readytorumble v2
8 yallayalla
12 yallayalla

Website

Homepage [desktop version]

Homepage [mobile version]

Project Page [mobile version]