Kraut und Rüben
Branding
Interior
Art Direction
Interior Design: Penelope Buchwald
Repros: David Jankowiak
Architecture Photography: Clemens Müller
Website: Marius Sonnentag
Description
From field to fork. Fresh salads, soups and potatoes right in the centre of an old industrial town.
From field to fork. Fresh salads, soups and potatoes right in the centre of an old industrial town.
The design concept is based on a simple principle: cabbage (Kraut) grows upwards, and turnips (Rüben) grow downwards.
Webdesign
Photography
Avoiding the colour green, we tried to create a simple yet concise design without the typical clichés.
Interior Design
The upward/downward principle was applied to the logo, stationery, photography, and interior design.
