From field to fork. Fresh salads, soups and potatoes right in the centre of an old industrial town.
Exposed brick walls, bare light bulbs, and an old barn door: the Kraut & Rüben salad bar and café in Dortmund combines rustic charm with industrial style. Kraut & Rüben focuses on variety using seasonal ingredients.
The design concept is based on a simple principle of nature: cabbage (Kraut) grows upwards, and turnips (Rüben) grow downwards. We decided to create a minimal and concise design without relying on an obvious color choice such as green.
Colophon’s Aperçu typeface was the perfect fit for Kraut & Rüben. It was slightly altered for the logo to emphasize the concept. The client took us on board at a very early stage, making it possbile to create a brand identity that extended in all dimensions.
The design concept is based on a simple principle: cabbage (Kraut) grows upwards, and turnips (Rüben) grow downwards.
Avoiding the colour green, we tried to create a simple yet concise design without the typical clichés.
The upward/downward principle was applied to the logo, stationery, photography, and interior design.