Kraut und Rüben

Branding
Interior
Art Direction

Interior Design: Penelope Buchwald
Repros: David Jankowiak
Architecture Photography: Clemens Müller
Website: Marius Sonnentag

Description

From field to fork. Fresh salads, soups and potatoes right in the centre of an old industrial town.

From field to fork. Fresh salads, soups and potatoes right in the centre of an old industrial town.

Print

The design concept is based on a simple principle: cabbage (Kraut) grows upwards, and turnips (Rüben) grow downwards.

Webdesign

Photography

Avoiding the colour green, we tried to create a simple yet concise design without the typical clichés.

Interior Design

The upward/downward principle was applied to the logo, stationery, photography, and interior design.