The Dortmund-based fashion shop for luxury brands and designer fashion “Lindner Fashion” embodies absolute exclusivity and offers selected goods. The owner Susanne Lindner remains dedicated to her business despite the challenges facing bricks-and-mortar retailers today. We see this commitment as an exciting approach and supported her in modernizing her brand.
The new visual identity is based on an interplay of typography and reduced layouts with white space. The font “Silk Serif” by the type foundry “SilkType” is rich in contrast, which gives it an elegant appearance. The mirrored N of the wordmark represents the edginess of the brands that Susanne curates. The font contrast between the wordmark and subline also emphasises the shop’s diverse clientele.